Hello from Austria

The entire Secfi team is here in Austria for our annual company trip. We flew into Innsbruck this morning and we’re currently in Kirchberg which is a small ski town.

I love spending time with this diverse and brilliant team. We’ve got people from all over Europe, the US, Brazil, and Russia. While we’re a “start-up”, we’re already at over 30 people and it’s quite crazy to think what this trip is going to look like next year.

There’s not a lot of work to be done this trip. It’s all about relaxing, getting to know each other better, and having a lot of fun. Naturally, the conversation is likely going to gravitate towards our work because we all care and are passionate about it.

Last night over beers, I spent a good 30 minutes discussing alternative investment products with one of our newest hires. Then I spent another 30 minutes discussing hiring in San Francisco with another colleague.

While we may not be “working” in the traditional sense, I have a feeling that there’s going to be a lot of great ideas being thrown around on this trip.

Wrapping up and saying bye

I had a relatively lazy and solo Sunday in Amsterdam. I think quite often when I am here, I feel as if I need to take advantage and go out and do things. Given that I’ve been here 8+ times in less than a year and half, I think it’s fair to assume that I’ve done most things in the city. It’s almost like having a different kind of fomo where I feel guilty for staying in my apartment and watching Netflix on a Sunday.

Last night, I went and saw 1917 in theaters and the cinematography was amazing. I am a big fan of war movies and 1917 was really well done. We don’t get to see a lot of WW1 movies as perhaps the storylines are a little better in WW2, so it was great to see a well done one.

Onwards…

I am in the process of wrapping up my LLC which my two best friends and I started 7 years ago. Since our launch, we ran a successful Kickstarter for Intervention, sold out multiple batches of Intervention, started and sold San Francisco Box, and explored various other business ideas.

The businesses were started out of boredom. I was very unfulfilled and bored with my first year of school. John was in law school and Francis was just starting development bootcamp. We had extra time, needed extra cash, and wanted to learn what it was like starting a business.

I want to write more about my journey doing all these businesses, but really what it came to was that we no longer had the time and if we were going to work on a business, it should be 100% in. The last couple that we launched or tried to launch were part time gigs which resulted in a part time business.

I’m going to focus on recapping my learning from these businesses in a future post.

Age and moderation

One thing I’ve learned from getting older is moderation. My 22 year old self would have asked what almost 30 Vieje would be like.

I’ve grown up in a lot of ways and I’ve changed a lot, but one thing that I’ve noticed among friends the same age is much more moderation. We don’t like drink like we used to in college and that’s a good thing.

I know when to pass on that last drink, and call it a night. It’s a wonderful feeling knowing that I’ll wake up feeling good tomorrow.

Race to the bottom in DTC land

I’ve been taking classes at Saints and Stars which is the Dutch Barry’s Bootcamp and have generally been impressed. This morning I took the boxing version of the class and man it was pretty bad. I wanted to leave halfway through due to pure boredom but I stuck it out the entire way and walked out with barely a sweat. The instructor was not inspiring and the music was bad, like really bad. Energy level in the room was nearly 0.

Onwards…

The DTC mattress company Casper has filed for an IPO. This is of particular interest to me as there has been a nice trend towards high end sleep products which I wrote about previously.

I have not had a chance to look at the S1 but going off a few articles and tweets from people who did, it appears that Casper is no different than many of the other direct to consumer companies. Good revenue numbers with bad margins, high marketing costs, and large annual losses.

It’s hard to imagine Casper getting to profitability based on just their core business product, mattresses. As someone who recently bought a new mattress, the market is very saturated and the different products are not very differentiated. Every company has different “foam” and “technology” but at the end of the day, they all generally feel the same with minor differences such as firmness.

So what is Casper going to do? Well, according to their S1, their plan is to transition into a technology company that sells high end sleep products. Think accessories that help you sleep better such as natural light lamps, aromatherapy, temperature control, and supplements to promote sleep.

This has been the trend with a lot of DTC companies as they strive towards profitability. SmileDirectClub just announced now offering other dental products besides braces.

Casper is riding the business of sleep and it’s going to need to be creative in the R&D department. Consumers like myself are willing to pay top dollar for high end equipment to help you sleep. This has been a growing trend and will continue in the future.

What is yet to be seen is whether Casper will develop any unique and useful products that help you sleep better or if they’re just going to continue to play in a saturated market with no product differentiation.

Investors will be betting on whether Casper can convert on this. I will be in a wait and see approach here.

Co-working communities

Day 6 in Amsterdam and I am at the lingering cough phase of my cold and the last legs of beating jet lag. Despite all this, I managed to take 3 workout classes and was productive in the office all week. I am not sure if “toughing it” is the best method for recovery. Maybe I would’ve been better off in the long run if I stayed home for the first couple days.

Onwards…

I am always impressed everything I come to our Amsterdam office. Secfi has called TQ Co-working home since the beginning. The TQ Offices are located right at the flower market in the Amsterdam city center. It is a big tourist area but being central makes it really easier for transplants and visitors to get to the office.

We have moved offices multiple times in the last 2 years and we now occupy two large offices and perhaps will need to start looking for a 3rd soon. It won’t be much longer when we outgrow a co-working space completely and move to a permanent office.

TQ does an awesome job of creating a community among it’s residents. I’ve met lots of cool people from awesome start-ups in my visits here. There’s a large cafeteria and community room on the top floor that looks more like a bar than an office. Daily and affordable lunches makes it easy for companies to provide the basics without breaking the bank.

The basement is a large floor completely with multiple ping pong tables, badminton and volleyball nets, and serenity rooms. There’s bicycle and car parking, and even two decks on the top floor where all residents are free to roam.

When we looked for offices in San Francisco, we found nothing close to TQ. I understand there are space and cost restraints in SF nowadays, but I do hope that SF has a co-working space that resembles TQ one day. It makes working much more fun.

I am looking forward to today’s happy hour at the upstairs cafeteria. There’s free beer from 4-6pm and it’s always fun unwinding with the team as well as meeting people from other start-ups. This could possibly be the last time I am at TQ so it’s a bit of a sad ordeal as I reflect all that was accomplished here by Secfi.

The fall of robots

I wrote about the rise of “gimmick” robots back in November here. In that blog post, I discuss how I am not a fan of barista and pizza making robots as they are more akin to a novelty gimmick rather than serving a real purpose.

My biggest issue with these gimmick robots are on two fronts: 1) it is highly unlikely they are actually cutting costs, and 2) I have yet to see a robot make coffee or pizza better than a human. Compare that to driving robots who are statistically safer than human drivers. That is what I mean by gimmick robots.

I am revisiting this post as two news stories came out earlier this week.

CafeX, the start-up that makes the robot barista machine, is now closing all 3 San Francisco locations and cutting staff. They seem to be pivoting towards placing their machines in airports now. While never great news, this may be a good business decision as placing an unattended robot in an airport is undoubtedly much safer than on Market Street in San Francisco. They may actually achieve cost cutting and automation in this case.

Zume Pizza, the company that makes robotic pizza has announced that they are cutting 50% of their staff and refocusing efforts on packaging and helping restaurants automate production and delivery systems. This seems to be the end of the pizza vans with robots making pizzas in the back. As another SoftBank company, this is another blow to the SoftBank reputation as most of their portfolio companies continue to cut staff.

Perhaps we’ll look at these companies 10 years down the line as the first pioneers of the robotic service industry as we may be ahead of time at this point. Hopefully the future robots focus on doing things better than humans at less of a cost or this trend will never catch.

"Medicine" vs rest

Being jet lagged sucks. Being jet lagged and sick is miserable. I woke up at 4am today and I’m feeling a lot better than yesterday, but I’m ready to start feeling good again so I can enjoy my Amsterdam trip and have my wits back.

I’ve been fortunate in my past travels to Europe and never been sick. Well one difference in being sick in the Netherlands (and most of Europe)? There is no cold or flu medicine. You can’t just walk to a Walgreens or CVS and buy DayQuil or Mucinex.

It turns out that if you even go to a doctor here, they won’t prescribe you any such medicine either. Instead they’ll prescribe a game-changing European medicine called fluids and rest.

On the surface you might just chalk it up to European ways, but it gets a bit more interesting once you start digging into the “why”.

The easy and widely used explanation is that “medicine” like DayQuil doesn’t help you recover any faster which makes sense. The active ingredients in OTC cold medicine is usually a mix of pain relievers and things that help alleviate your congestion. There’s actually no healing properties in this drugs.

This all makes sense to me, but heck if I’m going to be sick and miserable for 7 days, why not make it better with some drugs? Well I think this has to do a bit more with cultural differences.

Truth be told, being sick and resting at home is not all that bad. You rest, catch up on reading or TV, and heal as you should. Unfortunately this isn’t the way Americans operate.

Americans, like myself, always have an on motor. When I start to get a cold, I go to the drug store and load up on DayQuil to get me through the workday. As I right this with cold, I am preparing to go into the office later today.

Europeans on the other hand take being ill very seriously. My European colleagues take more sick days than we do in the SF office. They don’t get sick more than we do, it’s just much more culturally appropriate to be out multiple days from work.

This is an American culture problem. We fear being left behind in work, social, etc. and experience a fomo so we power through with the help of strong drugs. I myself am very guilty these last few days.

As we build our company culture, we need to encourage sick days for people to get well. Happy and healthy employees make the best employees. I plan on taking these lessons learned and even encouraging people to take days off. I could use some days off myself to recover.

Connecting with our generation

I was a jet lag high yesterday when I woke up at 4am and had an incredibly productive morning. That didn’t last long as after lunch I crashed hard and made my pesky cold come flaring back up. I ended up sleeping poorly with cold aches. Hoping for a much better night of sleep and recovery tonight.

Onwards…

I started listening to the Robinhood Snacks daily podcast today. It’s really freakin’ well done. The one part that got me was how relatable the podcast is to our generation. Markets and investing is an antiquated industry that needs a face lift.

The podcast starts out with a FINRA disclaimer as per usual, but the team got creative and put the disclaimer in a catchy rap. This is quite possibly the first time I have ever been entertained listening to a legal disclaimer.

I wouldn’t expect rap songs at Secfi anytime soon, but I had great discussions with our product team on how we can connect to our generation much better.

Workout wars

One nice benefit of jet lag whenever I fly to Amsterdam is waking up at 4am. I have never been good at falling asleep early and I’ve never been a morning person. The jet lag makes me a morning person and gives me an extra 3+ hours in my day.

I woke up fresh at 4am, watched the Husky basketball game, made breakfast, meditated, and then headed to a workout class at 6:30am. I am writing this at 8:30am and I’ve already had a very productive day. If only this could last!

Onwards…

I bought a 5 pack of workout classes at Saints and Stars here in Amsterdam. This is the Dutch copy of Barry’s Bootcamp and they have since added another class with treadmills and boxing to mimic Rumble. The cultish workout craze does not seem to be as popular as it is back in the states, but it’s starting to catch on here in Amsterdam.

The luxury boutique workout scene has been growing strong in cities such as NY, SF, and LA. Despite the high price, $20-$40 per class, there seems to be more and more studios opening up every month.

The trend of people paying more and more for their health and wellness has been going strong. Whether it’s workout classes or diets such as juice cleanses and smoothies, consumers are all in and there seems to be no end in sight.

I am interested in the products and services that come along with this craze. I wrote about the business of sleep and similarly I am growing more and more interested in the business of health.

Friends have splurged and paid hundreds for massage guns and other tools to loosen your muscles. CBD muscle cream is gaining a lot of traction. If I could, I would buy a sports massage once a day.

As someone with tight muscles, I am personally interested in seeing this market grow. Of course, like any health business you must be careful of temporary fads. I want to see high end products with sticking power. If I am going to pay $300 for a massage gun, I want to not be able to live without it on a daily basis.

The tailwinds in the industry are trending and we’re going to start seeing an onslaught of high end workout products. I can’t wait.

Hello from Amsterdam

I arrived in Amsterdam this morning and I am absolutely beat from the travel. The flight from SF to Amsterdam is a brutal 9.5 hour trek that departs at 2:35 PM PST and ends at 9:45 AM CET. You basically fly all afternoon and land right when your body is telling you to go to sleep. It’s brutal.

I’m running on perhaps a 2 hour nap, but I am trying to stay positive and make it to a reasonable hour to pass out. I wish there were some easy fixes for jet lag. Perhaps next time I’ll start looking at some medication to help with falling asleep for the entire 9 hour flight.

Onwards…

I had a fantastic meditation the other morning. It’s hard to describe the feeling when you hit that perfect meditation but it’s somewhat of an out of body experience. You are one with the meditation and feel as if you are almost hallucinating.

It’s an awesome byproduct of meditation when it happens. Many that begin meditating seek these experiences and unfortunately for them, that’s not how this works.

When you meditate, you know the practice is working in your life when mindfulness shows up when you are not meditating. The more and more you practice, the more you realize how much of an affect meditation has in your everyday life. Practicing trains your brain to be more aware and awake in all situations.

Meditation is a practice. One that you must dedicate time in order to reap the benefits. The benefits start to show up when you are not meditating. If you deepen your practice enough, you may be able to start realizing some of the benefits during the meditation as well.

2020 and bang!

What a start to the year. On the first day of trading of 2020, the S&P 500 is up 0.9% and the Nasdaq is up 1.33%. Hopefully this is a sign of the year to come, but as always, what comes up must come down…. eventually.

As mentioned previously, I’m going to stick to my guns and ride the wave conservatively. I’m going to be looking to grow my position in couple value stocks in my portfolio in the coming weeks. I am kicking myself a bit for not doing this in November, but that is the life of investing.

While stocks have been on a tear, crypto has relatively quietly been on a downward slope since the spike mid last year. While crypto coin prices may not reflect this, blockchain has been trending towards acceptance at a rapid pace. The adoption has been much slower than crypto fans would like, but decentralization is the future and there is a great argument for an allocation of crypto in your portfolio.

I am unsure whether I am going to add more Bitcoin or Ethereum to my portfolio in the near future. I am going to do more reading and take a wait and see approach with the current market before pulling any triggers.

2020 Goal Setting

Happy New Years. I spent the last week in Lake Tahoe and came back right on NYE. I was in bed by 1am after binge watching Kevin Hart’s Netflix show about his life.

Onwards…

I don’t really believe in New Year’s resolutions. I’m more of a New Year’s goals guy. I think resolutions are a bit more binary than goals. It’s like you hold your resolution or you fail in keeping it. This is why I’m more focused on goals and things I’d like to achieve or get better at during 2020. Even if you’re not perfect with these goals, you can still be successful.

I’m writing down my goals and planning on doing monthly check-ins to this list to hold myself accountable and track progress.

  1. Continue to deepen my meditation practice including meditating more on weekends and on vacation

  2. Develop a habit of writing daily even if it’s a sentence long

  3. Eat more vegetables and less bad carbs

  4. Make learning about markets a priority and catch up on activity at least weekly

  5. Develop better email/work and home/leisure habits

I’ll aim to do a monthly check-in on the last day of the month. Looking forward to making 2020 my best year yet.

Merry Christmas

The holidays have historically been a bit weird for me. I think it’s a mixture of having a less traditional family and having seemingly all bad events in my life happen in December. The last few years have really come around for me though and my holiday cheer is at all time highs and growing every year.

A large part of this is maturity on my end. I’m at the point of my life where I’ve learned that the holidays are about sharing these finite and precious moments with family and friends. Just like my life, my family is imperfect and I wouldn’t want it any other way.

One year since "ample liquidity"

What a year (plus one day) it has been since Secretary of the Treasury Steve Mnuchin tweeted that he spoke to the CEOs of the 6 largest banks and confirmed that they all had ample liquidity. For those that don’t remember, Mnuchin seems to have tweeted reassurance on a non-existent liquidity crisis.

1118 to 122419 markets.PNG

The low point was close on 12/24. The markets began to rally on 12/26 and despite a few dips, it never looked back hitting all time highs 33 times in 2019.

I recall conversations a year ago at this time to be very ominous and it was hard not to be. Yet here we are standing on Christmas Eve at all time highs despite a President impeached and political strife.

All signs and charts that I have been reading are pointing towards the bull market continuing in 2020. I’m going to remain cautiously optimistic as I continue to invest. When all signs point one way, this market seems to do the opposite.

Future of food

It’s always a bit weird being back home at my parent’s house. I sleep so well here and end up sleeping in almost every morning. This can probably be attributed to the fact that it’s the holidays and the cozy factor of being home, but it’s a perfect place to recharge.

Onwards…

One trend I am particularly interested in is the future of food. Part of this is personal as I am a huge foodie that probably spends the majority of my personal time thinking about food. However, I am very interested in this field as an investor as well.

As the world’s population continues to grow exponentially, humans (and animals) will need to find ways to feed themselves through sustainable methods. This is a growing problem and the food industry is one that is ripe for disruption.

We have seen the first stage of this with artificial meat companies such as Beyond Meat and Impossible Foods, and I am interested to see it taken one step further with lab grown meat. While interesting, I don’t believe the science is there yet and the cost of producing artificial meat is still too high to make this an alternative to feed anyone but first world countries.

Two alternatives that I have particularly gotten interested in is kelp and soil.

I want to write more about kelp in another post, so I will keep this short, but it is a very nutritious green that grows quickly and actually has negative carbon emission as it removes carbon from the oceans. It requires no fresh water, no feed, and no fertilizer to grow. In short, it’s a super food that is as sustainable as it gets.

Soil is something I have grown to be interested in recently. I don’t need to explain why soil is important for food, but one trend I am interested in following is the advancement of soil so our crops can grow faster and more organically.

I met up with a high school friend a couple days ago and he has recently transitioned from running a marijuana grow-op into a soil start-up. Without divulging his secret sauce, his company’s soil has resulted in better output for California’s marijuana business. I would like to see this expand and see the science behind “super soil”.

If we want to make sure our children and grandchildren enjoy their lives like we have, we have a duty to contribute to sustainability and the future of food.

I am unsure what my plans after Secfi will be. I enjoy what I do at the moment, but the future of food is one I will be following closely.

Childlike curiosity

I’ve got to spend a lot of time with my little 8 year old sister Cali since I’ve been home. We’ve had a lot of fun together, but being around her makes me realize how I am just not ready to have children yet.

Kids are equal parts rewarding and exhausting all at the same time. Like many 8 year olds, Cali has undying energy and does not stop asking questions.

I am amazed by how curious she is about seemingly everything in life. One minute she may be asking a math question and literally 10 seconds later will start asking me about Lake Tahoe. As annoying as this can be, I can only sit and smile as I can only imagine what I was like as a child.

While I am tapped out on answering questions, we can all learn from Cali and look to channel our inner childhood curiosity in everyday life. One of life’s privileges is the ability to learn and be curious and I plan to do more of that going forward.

When things go south with stock options

I am back home at my parent’s house for a few days. Although my apartment is only about a 25 minute drive on the other side of the city, I think there’s something really therapeutic about coming “home”. So I packed up a bag and my cat and had my dad pick me up. Never too old to get picked up by your parents.

Last night, I spent a lot of time reading this tweet thread by Eric Paley about stock options. The series of tweets focuses on better communicating stock option packages to current and future employees. I agree with the message Eric is sending here.

At Secfi, we focus on helping employees maximize the value of their equity compensation. I spend my day to day speaking and advising clients and I can say that stock options are brutally confusing.

Explaining the implications of options in an upside scenario is relatively straight forward. If everything goes well, you want to exercise as early as possible to maximize your equity.

The hard part of course is what happens when things don’t go as well as planned. From a tax perspective, this can lead to a disastrous situation. A simplified example below:

Let’s say an employee joins a start-up and is granted stock options in year 1. The options begin to vest in year 2 and the company is on a great growth trajectory. Everything is going well and the employee’s stock option package has appreciated significantly.

In year 3, an employee decides to pony up the cash to exercise their option grant so they can save on taxes and take more home in the future. Although the strike price is low, the employee is likely going to pay a pretty penny in alternative minimum tax due to the increased 409A due to growth of the company.

Year 5 and things are headed south. The company goes bankrupt and the employee’s shares are worthless. The employee has lost the money paid to the company for the exercise cost. In addition, the employee has paid taxes on the appreciation of the stock. The cash received back for the shares is zilch so employee is in the hole all that cash.

Logically, you might think that the employee will at least have some tax relief here. An employee paid taxes on an artificial gain and received nothing back which means they’re at a loss. Not so fast.

Due to the complicated AMT loss limitations, the employee’s tax benefit is going to be severely limited. That AMT the employee paid may be recovered in the future, but depending on how the numbers shake out, this could take many years sometimes beyond one’s foreseeable lifetime.

This is the nightmare scenario with stock options. An employee pays money out of pocket to exercise the options and pay taxes, receives nothing back for the stock, and then is only able to recover the tax paid over the course of many years.

This was such a big issue that Congress enacted the American Taxpayer Relief Act of 2012 so those in these situations would be able to recover those taxes paid instantly. Unfortunately, those regulations still allow for this nightmare scenario to happen today although the Trump Tax Cuts did reduce this AMT burden.

Unfortunately for employers and employees, this is one of the harsh realities of stock options and something that is not easily explained and therefore quite often overlook.

Alone time

Sophia is gone to visit her family for Christmas and most of my friends are headed back to their hometowns as well.

Things are really quiet at my apartment. For the first time in a while, I am sitting here on a Friday afternoon with no plans or idea of what I’m going to do. I am very excited.

I used to be someone who didn’t like being alone. I felt that I always needed the validation of being around friends, but as I grew older, I started to enjoy being by myself and focused on myself.

I started doing solo Sundays often eating lunch or dinner at restaurants by myself. I walked and explored new cities. I learned the importance of enjoying being by myself with my own thoughts.

When you are alone, you learn a lot about yourself which includes the good, the bad, and the ugly. But most importantly, you learn how to love yourself and be independent.

Alone time became harder to come by after Sophia moved in. That’s okay and part of being in a committed relationship. I do miss her a lot and wish she was here, but I also realize that this is an opportunity for me to be selfish and do me things.

Back at it

I took a week off from writing due to travel and the year-end rush at work. As I mentioned previously, I want to get more consistent in my daily writing, but it’s proven much more difficult than I expected. Anytime I log onto my computer, I have this sudden urge to check my email and get work done. It’s a terrible habit and I hope to nip that in the bud starting in 2020.

Onwards…

I spent last Thursday through Monday visiting my college friend Matt and his wife Annika in Honolulu and the North Shore. A bunch of old college friends also came and it was a mini-college reunion.

We rented a house on the North Shore with private beach access and a large yard. We hadn’t gotten this entire crew together since we all left college in 2012. We’ve all grown up quite a bit, but deep down, we’re all the same people and it felt like nothing had changed between us.

It was great to unwind a bit and just relax on a gorgeous island. I love Hawaii. I love the culture, the food, and the people. The Hawaiians are the best at being relaxed and enjoying the present moment. We could all learn a thing or two from them.

I am looking forward to taking most of the next two weeks off from work to unwind and write in more detail. The next week will be a big week for me to reflect on 2019 and set personal goals for myself in 2020. I look forward to sharing that on this blog.

The ebb and flow of investing

I lost a lot of money today as Alteryx stock dropped 8.55% to $99. Thus is the life of investing the stock market.

By no means am I downplaying this loss, but this is the game we play and you must be able to sustain these blows to reap the benefits.

I have been invested in Alteryx since $16 and have been slowly building my position over the last few years. The company has healthy financials and growth, beating expectations nearly every quarter since the company has gone public.

There was no negative news today from the company. I’m not sure why the drop happened, but the likely explanation is that this is a pullback on SaaS stock and $AYX, which has been a stock market darling, took the brunt end of it.

The stock is highly volatile with a 52-week low of $48 and a high of $147. While the company is health and the product is amazing, it’s easy to point to the fact that the company may be overvalued while trading at a P/E of 571.

I have no plans to pull back on my current position. My long-term thesis on the company has stayed the same. I believe the room for self-service data and analytics tools will continue to grow to bridge the gap between the generations of non-coders and the generation where coding is ubiquitous and taught in all schools.

To reap the benefits of the future growth, you’ll need the cajones to hold on and power through days like today.