AI content

Since OpenAI’s launch of Sora 2, my social media feeds have been filled with AI generated videos. These videos are getting so good that I’ve had to do a double take at times to make sure that it was indeed AI generated.

The speed at which AI is advancing is remarkable and we’re watching it all live. It was just a year ago where AI generated short clips were barely watchable.

At what point does the majority of content on social media just become AI generated? I’d guess that it’s going to happen sooner than later. I am curious as to how consumers, and social media platforms, reward or nerf AI generated content.

Will consumers remain partial to real people like content creators today? Or will it not matter if the content is AI generated in the future as long as the content is good? There’s something to be said about authenticity in the modern world. At the same time, content is king and people cannot consume enough of it.