Making equity decisions

It’s my job to help people with stock options in private companies navigate their decisions. I’ve been doing this for 7 years now. And I know pretty much all the ins and outs of stock options and equity.

Funny enough, it came time down to plan for my own equity in Secfi this weekend. And of course, I did what almost everyone does and procrastinated until Sunday night.

A fintech consultant who advised many of the leading fintechs once told me that financial planning is a really hard thing to get people to do because there is no immediate gratification. It’s a lot of work, and often tough decisions that you need to make today. And the benefits usually come many years down the road. As humans, we want immediate gratification.

That explanation makes sense. And despite my constant efforts telling people to plan around their equity early, I procrastinated. Making these investment decisions when it comes to you and your family’s finance can be tough.

There is no certainty that things will work out and you don’t want to make the wrong decision. And this is coming from someone that is very knowledgeable in this world.