My bubble
Chime has always been an interesting company for me and presumably most of my peers. The company primarily targets Americans that are historically unbanked and/or lower income. Chime caters to these users with no overdraft fees and paycheck advances.
For myself, I’ve had a bank account with Chase (then Washington Mutual) since I was probably 12 years old. I am not a target customer of Chime so perhaps I haven’t fully bought into the company as much.
Undoubtedly, investing in companies in which I’m either a user or a target user is much easier for me to understand. Of course, in order to understand how the world works and become a better investor, I need to ensure to broaden my horizons outside my immediate bubble. I consciously try to do this, but I can be much better at it.